The web-based platform is able to interpret the data such as their hydration, fitness, diet and sleep patterns and combine it into one score, ‘the Nudge Factor’, giving health professionals a detailed snapshot of a users overall health. Health professionals will now be able to quickly review the health data of a larger group of people in a shorter pace of time and step in to provide advice and support where there are areas of concern. Nudge Coach also contains a private-messaging tool that enables the health professional to communicate with users immediately to offer feedback in real-time.

“Nudge Coach is setting the precedent for how we should be utilizing our wearables data. We know that over a third of smartphone users are using mhealth apps and that number is suppose to exceed 50% by 2017," said Nudge co-founders Mac Gambill and Phil Beene. “By enabling that user information to be professionally analyzed it allows for a more useful and meaningful interaction with that very same data, which is infinitely more useful to the consumer."

Not only is Nudge Coach fully HIPAA-compliant, but by enabling healthcare professionals to guide consumers to better health, it also has the potential to help users reduce their health insurance costs.

“ As a health care professional myself, the value that Nudge Coach brings to my patients is incalculable, says Dr. Steve Feyrer-Melk, “it will take what has been a basic set of data and turn it into a relevant and meaningful insight both for health professionals like myself and for its users."