I LOVE THIS PRODUCT! That is music to any company’s ears. The success of any good product depends on its likability and the willingness of the consumer to spread the word and be a brand advocate. Companies have always wanted the consumer’s approval and to keep them coming back for more but in today’s social media crazed society companies need their consumers to promote their products with their keystrokes. “Turning advertisements into sales is no longer the best route for business marketing. A business doesn't have to count down to the dollar to determine ROI for a paid advertisement. Instead, businesses that focus on creating awareness of products and services in the minds of potential customers become the most successful.” So how is this success achieved? Here are 10 recommendations on how to engage customers, how to bridge this social advocacy gap and get people saying great things about your brand. We’ve summed up the findings for you below.