One of the best things about developing an audience engagement product like Nudge is finding out uses for it that you weren't expecting. As we've built all of the features and functionality into Nudge - The Nudge Factor, Nudge Clubs, 3rd party integration such as Moves tracking, and backend data and market research tools, there have been several uses our clients have brought up that we haven't thought about.

Last week we learned a how to categorize your wellness audience by creating personas. This is a key step in any wellness initiative which enables you to craft a relevant program and communicate it effectively. Now that you've correctly identified your audience and you have an interesting wellness plan formulated, what next?

If you want to successfully Nudge wellness, you’re going to need to motivate your audience to change their behaviors. Your initiative needs to be smart, appealing, inspiring and accessible to really make a difference. The only way you will be able to accomplish this is to first know your audience. 

We're excited to announce the addition of a new Perk to the Nudge platform as well as the opportunity to work together with our friends at Kona Kase. Together, we will provide all Kona Kase subscribers with access to Nudge's website and mobile apps, allowing the Kona Kase community to come together under one platform, with one goal - to help subscribers live healthier.  

An employee wellness program is an effective method to promote health and wellness amongst the members of your team. Programs can be designed to encourage awareness of health related issues, create a positive and fun workplace culture, increase employee engagement and productivity, and often times reduce cost of healthcare throughout the company over the long term.

Success with any wellness initiative relies on defining goals that you want to achieve. These goals need to be realistic and appeal to your company's interests. By creating a roadmap of sensible milestones, your wellness initiative will be on the road to success.

There is great value in engaging your audience. Without your audience’s vested interest you cannot accomplish your goals. Your objective is not only to make them aware but to also have them remember who you are and keep them coming back for more. If you don’t engage, then you cannot hope to build a rapport with your audience, or a lasting relationship.