One of the best things about developing an audience engagement product like Nudge is finding out uses for it that you weren't expecting. As we've built all of the features and functionality into Nudge - The Nudge Factor, Nudge Clubs, 3rd party integration such as Moves tracking, and backend data and market research tools, there have been several uses our clients have brought up that we haven't thought about.

I LOVE THIS PRODUCT! That is music to any company’s ears. The success of any good product depends on its likability and the willingness of the consumer to spread the word and be a brand advocate. Companies have always wanted the consumer’s approval and to keep them coming back for more but in today’s social media crazed society companies need their consumers to promote their products with their keystrokes. “Turning advertisements into sales is no longer the best route for business marketing. A business doesn't have to count down to the dollar to determine ROI for a paid advertisement. Instead, businesses that focus on creating awareness of products and services in the minds of potential customers become the most successful.” So how is this success achieved? Here are 10 recommendations on how to engage customers, how to bridge this social advocacy gap and get people saying great things about your brand. We’ve summed up the findings for you below.

Obesity is a consistent topic in America both with children and adults and we've all heard the statistics. Between 16 to 33 percent of children and adolescents and over 35 percent of adults are obese. It's clear to see why this is viewed as such an epidemic since adult obesity was less than 12% in 1990 - a 200% increase in the last 20 years.

If you're seriously considering a wellness program for your company, you may have any number of a myriad of goals in mind. Satisfying these goals, whether quantitative or qualitative in nature, will inevitably be your first measure of perceived value or return-on-investment (ROI) for your initiative. Because so much can be gained from a well-designed wellness program, I will highlight 4 of the less obvious ways that a social wellness can produce significant value for you and your organization. Don't forget to download our whitepaper below for all the statistics you'll need to sell any bottom-line thinker on the benefits of workplace wellness.