New Player in the Health Tracking Space?
Several notable outlets released stories this week announcing that high-end wearable maker, Basis, has put itself on the market, reportedly holding conversations with practically every major consumer tech company out there. Just think of a brand and they have probably spoken to them. For those unfamiliar, Basis has been touted as one of the highest quality trackers on the market with unmatched tracking capabilities, not only possessing the ability to track a person's steps, but to even measure items such as skin temperature and heart rate patterns. Looking at the products specs alone, it's easy to see why these watches come fully equipped with a $200 price tag.
With such an advanced sensor, whoever acquires the Basis technology will have the ability to position themselves as one of the most innovative products on the market, and rumor has it that there may be a new player in the wearables space.
Who's a Likely Suitor?
Most people are familiar with Google's recent $3.2 acquisition of Nest that positioned Google as one of the leaders in the smart-home movement overnight, highlighting how this day in age the tech giants of the world can seamlessly jump across verticals with the stroke of a pen. The health tracking space is no different. For months readers have been ingesting rumors of Apple's apparent foray into health with notable hires as well as the ever present stream of leaked iWatch concepts, and suggestions of Apple's interest in Basis could soon turn this all into a reality.
One thing is for sure is that regardless of whether Apple incorporates this new technology into a wearable or a new phone, the inclusion of their brand into the market could really set the standard for future devices.
The missions of Apple and Basis certainly align as the two share a similar focus of marrying sleek design with unparalleled functionality, which could potential justify such an acquisition.
When It's Apple We Never Know Much
Unfortunately, even with all of this is speculation, we won't really know what Apple is scheming until the formal announcement itself. But if the new release is anything similar to the latest iWatch concepts whirling around, I think we will have some pretty anxious consumers out there.
Would you wear the iWatch?
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Nudge Co-Founder + CEO