Health Tech + Food Nerd Blog

Looking Back At My Health Tracking Market Predictions After Q1

Posted by Mac Gambill on May 1, 2014 11:10:37 AM

Several months ago I wrote a piece titled "3 Themes Carrying Over Into 2014," in which I highlighted some of the trends I expected to come to fruition this year in the health tracking market. Just to review, one of the core questions I raised was whether or not a typical consumer really wants to lug around two devices, their phone and a separate tracking gizmo, or wearable.

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Topics: health tracking

Most Anticipated Wearables Coming Out This Year

Posted by Mac Gambill on Mar 19, 2014 7:30:00 AM

It's no secret, wearables are exploding onto the scene in full force and we at Nudge couldn't be more excited about the prospect of adding some of these new devices to our integration portfolio. Over the past month the world has been introduced to over a dozen new devices promising state-of-the-art tracking experiences going beyond the traditional step and active-minute count generally found in the current market. Whether you are a quantified junky, or just some someone interested in a new health tracker we thought it would be appropriate to highlight some of the devices we are the most excited about.

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Topics: health tech, health tracking, wearables,

The Nudge Factor Part I | Just the Basics

Posted by Phil Beene on Jan 17, 2014 3:59:00 PM

The Nudge Factor is a 30-day snapshot of how healthy you've been living. It takes your health tracking data from several behavioral health factors, pumps it through our proprietary algorithm, and fires back one, simple score from 1-110. It is not only at the core of our app and the Nudge UX, but is also at the core of our vision for the future of this company, and the mobile health tracking space. In subsequent posts, we'll be talking more about macro issues like how we think the Nudge Factor shapes our unique position in the market, and potential future applications for the Nudge Factor. But for now it seems more prudent to start with a very basic description of what the Nudge Factor is, and what it's there to do for you, the Nudge user.

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Topics: nudge factor, quantified self, health tracking

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